10% off store wide for our 4th Anniversary sale. Free shipping on all orders over $35!

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Black-Owned

459 products

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Celebrate and support Black-owned beauty. Explore and appreciate the unique, high-quality products from Black creators. Your purchase makes a meaningful difference, embracing the talent and innovation within the Black community.

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Free shipping

Free Shipping on orders of $75 or more!

Rewards Program

Spend $100 get a 100 points worth $10 off your next purchase.

Excellent Customer Service

Our knowledge staff is always ready to assist and guide you through your beauty journey.

Diverse Product Range

Discover a wide array of beauty essentials catering to all hair types, ensuring you find exactly what you need.